Research the topic thoroughly and make sure you understand the search intent of the keyword (or topic) you’re targeting. Using header tags for your subheadings allows search engines to build a clear picture of BHS Links your page, and the sub-topics you’ve written about. At the end of this on page SEO checklist, you’ll find the five most important on-page factors to get your website ranking highly in the search results.
Poorly-optimized URLs or the lack of headings will make your pages harder to navigate for both internet users and crawlers. If there are a lot of images on your website, but they lack the alt attribute, search engines won’t know what they depict. Having internal links helps search engine crawlers find more related content to a page. This relevancy (using descriptive anchor texts) helps them better understand the general focus of your website.
- Just inspect the page’s URL using the search bar to see if it’s indexed.
- Page titles are one of the Three Kings of On Page SEO with the other two being the URL and H1 heading.
- On the other hand, a keyword like “chocolate cake recipe” is clearer.
- In addition to search visibility, SEO drives quality traffic, improves user experience, and helps you stand out in search results.
- You’d also see specific questions people are asking about the subject, as well as an estimate of how many people search for the keyword every month.
As you’ll see shortly, the plugin also handles code tasks behind the scenes. Before you start optimizing pages, there are 3 things to get in place. Not all web applications accurately interpret separators like underscores (_), plus signs (+), or spaces (%20).
Page Speed Optimization
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But be sure not to neglect the other SEO performance factors for too long. And some on-page SEO factors have stronger weights in the algorithm than others. This approach gives you the data you need to market your business without violating privacy laws. You need data to run a successful online business in the modern world. With GDPR in Europe and CCPA in California setting strict privacy rules, first-party data collection has become essential for all online businesses. You need to signal to Google that your content is trustworthy and well-researched.
Improve site load time
If all the sites ranking in the top 10 are of comparable site loading speed, then speed is unlikely to make an SEO difference. This is because Google weights quality more heavily than speed. If sales are a chief goal of your site, minimize linking to other websites. Your call-to-action should be near the top, and shouldn’t compete with external links.
This is something we call “orphan pages.” These, if left alone, can quietly drag down your SEO, keeping valuable content out of sight for both users and search engines. Optimize your website for mobile devices, ensuring it’s responsive and easy to navigate on smartphones and tablets. With the increasing prevalence of mobile internet usage, mobile friendliness is a crucial factor in both search engine rankings and user experience.
Backlinks are one of the most important ranking factors (more on this later). The goal of on-page SEO is to optimize a page’s content, formatting, and design to rank highly within the SERPs. Most people rely on search results to find businesses to purchase from or content to consume. While SEO strategies work on most search engine platforms, they are particularly geared towards being effective on Google, which is the clear market leader. Ranking high on Google can have a positive impact on a site’s web traffic. You still need to optimize your site for local, voice, AI, and other specialized search types.